At Octoly, we think traditional advertising is dead. Smart brands don’t buy traditional media formats anymore! Instead, they’re all starting to leverage the voice and power of hundreds of real-life influencers. This is why we created our “Free Store”, a marketplace where thousands of YouTube and Instagram creators can get free products from the best and most innovative brands, in exchange for honest reviews & original content.
In a little less than 2 years:
- We’re already the #1 influencer marketplace worldwide in terms of product placements - heading towards 100,000 reviews annually.
- We have launched in 3 countries (US, FR, ES), with 120 awesome clients on the supply side (Estée Lauder, L’Oréal Group, Sephora, Clarins…), and over 4,000 active creators on the demand side.
- We have built a team of 40 awesome people from France, Spain, Canada, the UK and the US.
- We have closed 2 funding rounds with top-tier VCs and received a sizable grant from the EU for our unique positioning and excellence in operations.